About · सारथी
The charioteer rides beside the hero.
A sarthi reads the road, keeps the hero on course and points to the next turn, without ever taking the reins. That's the job we built Startup Sarthi to do for founders in India.
Why we exist
Good guidance shouldn't depend on who you know.
Most first-time founders don't have a mentor on speed dial, a researcher on the team or an accountant who will check their numbers for free. They have an idea, some savings and a lot of questions.
[Founding story: who started Startup Sarthi, when, and why.]
What we believe
Four principles we build by
Point to the next step
Every screen has one obvious action, and progress is always visible.
Proof, not promises
Facts carry sources, numbers show their working, and nothing is guaranteed.
Bold type, quiet UI
Confident words on calm, roomy screens. Colour always means something.
Indian at heart
Rupees by default, examples from Indian streets and offices, schemes that apply here.
How we talk
Honest beats exciting.
“This scheme may fit. You'd still need DPIIT recognition.”
“I couldn't find reliable data on this. Here's what would fill the gap.”
“You're eligible for ₹20 lakh.”
“Revolutionary AI that guarantees success.”
Contact
Say namaste.
Incubators, colleges, partners and curious founders: we read every message.
[hello@yourdomain.in] · [City, India]