The product

Five workspaces that ride beside you from idea to launch.

Each workspace picks up where the last one left off, so you never start from a blank page twice.

01 · Overview

Always know the next step.

Your journey on one screen: progress across all five workspaces, what's waiting on you, and the single most useful thing to do next.

  • Progress across every workspace
  • Counts of sources, assumptions and open questions
  • One recommended next step

02 · AI Mentor

The questions a good mentor asks.

One question at a time, each with a reason. Sarthi turns your answers into a founder brief that every other workspace reads from.

  • Customer, problem, price and channel in plain words
  • “Not sure yet” is always a valid answer
  • Your answers are labelled Your input, never rewritten

03 · Research & Plan

Live research with sources you can click.

Market, customers, competitors and a lean business plan. Every fact carries a dated source, and gaps are named rather than filled with guesses.

  • Live web search, India-focused
  • Competitor table with prices where found
  • Plan: offer, go-to-market, operations, risks

04 · Brand & Ads

A brand that fits your customer.

Name ideas, taglines, a tone of voice, a colour palette, logo directions and first ad drafts. Every paid image shows its estimated cost before you click.

  • 5 names, 3 taglines, voice guide
  • 3 logo directions with image generation
  • Ads for Instagram, WhatsApp and Google

05 · Finance & Funding

Numbers in rupees, with the working shown.

Costs, pricing, break-even and runway, calculated in code from inputs you control. Then government schemes that may fit, with each criterion marked met or not.

  • Break-even, 12-month cash and runway
  • Export to Excel (CSV) or print to PDF
  • Schemes matched to your industry and stage, with sources

What the labels mean

Fact · citedEstimateYour inputAssumptionAI suggestion

Start with one sentence.

The Mentor takes it from there.